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New website on its way!

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The vision of alfa is that companies do not benefit from research data that tries to sell a certain approach or solution or even data that is neatly presented in a report that will be forgotten. Our vision is that data needs to inspire companies and that each research project provides the opportunity to grow.



Our mission is therefor not to sell pre-conceptualized solutions based on the data but to challenge these preconceptions. Our mission is to trigger the light bulbs in our heads by changing the way we look at and handle research data.

Interested in how we achieve this? 

branding and awareness - market entry studies - employer research - product packaging and testing - retail - consumer engagement and experience

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